Jerome Eberharter - Founder

Jerome Eberharter, founder of White Cloud Coffee, Life Foods, Mocha Java, and RocaJava, has a zest for filling the cup of life, and he puts that energy into everything he does. Every cup of coffee that comes from this site or White Cloud Coffee is not only fresh beyond belief, made from the finest beans, but I believe is also imbued with a little bit of Jerome's energy. Take a drink, and enjoy the journey. Pat Teglia - 33rdPrime.

Welcome to RocaJava, and Welcome to the White Cloud Coffee World.

White Cloud Coffee is all about celebrating the journey of your life – with great coffee to enjoy along for the ride.

We hope you find this a welcoming place for your coffee needs. Your free membership rewards you with free shipping (always!), special gifts and lots of neat coffee perks that only our members can enjoy.

We even reward you for sharing us with friends and families. From cool posters to trips to the Kona Coffee Festival in Hawaii, our rewards program is our thanks to you for being part of White Cloud Coffee.

We have partnered with the great people at 33rdprime.com to bring you the best coffee buying experience we can. Like you, we are learning and growing. So we invite you to be part of us. Let us know how we can be better.

All the Best!

Jerome
Founder

A Little About White Cloud Coffee

In 1986 I started White Cloud Coffee. I took Joseph Campbell’s credo to heart when he said “Follow your bliss”. I have always loved great coffee, so I decided to start a coffee roasting company. We have been roasting specialty coffee for ten years. Our focus has always been finding the world’s finest coffee, roasting each batch with their special air-roasting system and sharing these wonderful coffees with customers all over the world.

We buy our coffee from many small farmers though out the world. I buy our coffees from Central America, Africa and Indonesia. Over the years I have taught myself Spanish, so now I really can understand what coffee means to the many small farmers we buy from. Many of our coffees come from women owned businesses such as Deli Café’ exporters in Costa Rica and Finca Oriflama in Guatemala.

After the coffee arrives here in Idaho, we fresh roast our coffees each day based on our customers needs. We use a unique air-roasting system that pulls out all the dust in each bag to produce a clean, sweet-smelling coffee that is fabulous to drink.